Spider-Man Swinging Into IMAX and 3D
Just the other day we learned the release date moved up to July 7, 2017. Now, it has been announced that the film will be released in IMAX and IMAX 3D. Sony President of Worldwide Marketing and Distribution Josh Greenstein had this to say about the collaboration: “There’s so much about Spider-Man – including the web-slinging action – that lends itself perfectly to the IMAX screen.
Marvel has been embracing IMAX more and more over the course of their movies, including the decision to shoot some scenes of Captain America: Civil War with the new IMAX cameras as well as the historic decision to shoot the entirety of Avengers: Infinity Wars strictly with the new IMAX camera.
Also of note is the timing of the film’s IMAX release. Since they altered the release date, Spider-Man will be opening a week before War for the Planet of the Apes. While the storyline would surround the box office competition regardless, the fact that Sony has secured the IMAX theaters for Spider-Man means War for the Planet of the Apes probably won’t get an IMAX release, at least not one on par with Spider-Man.