ESPN To Cover Competitive eSports
ESPN.com has launched a new esports vertical that will deliver comprehensive coverage surrounding the world of competitive gaming. Sponsored at launch by T-Mobile,ESPN.com/esports/ marks ESPN’s long-term commitment to serving an audience that continues to grow.
“Fans will find the same level of quality content and journalism that users of ESPN.com have come to expect, including in-depth looks at the competitive gaming world and on-site reporting from the major tournaments,” said Chad Millman, editor-in-chief, ESPN.com and ESPN The Magazine.
In its first week, content will include video, news on the current and future state of esports, offseason grades that look back on the past season of multiple league championships from around the world and profiles on gamers who have influenced the meteoric rise of esports.
According to League of Legends sources, during their five-week world championship, they recorded 360 million hours of live esports viewed – nearly doubling 2014’s total hours viewed of 194 million. Total cumulative daily unique impressions (the amount of unique viewers that tuned in every day via online and television channels) reached 334 million (from 288 million in 2014). For the final between SKT and Koo Tigers in Berlin’s Mercedes-Benz Arena, peak concurrent viewership (PCU – the highest number of fans tuned in at any one point) was 14 million – up from 11 million in 2014. Overall, the unique viewer count for the Final was 36 million – a record-breaking high for any esports event.
For comparison, the 2014 World Series averaged 15.8 million viewers (a number boosted by the unbelievable Game 7 ratings). The Heat-Spurs NBA Finals series averaged 15.5 million viewers. 26.5 million people watched the World Cup final in the United States. The 2014 Daytona 500 averaged just 9.3 million viewers.