Can Ant-Man Fail, but Still be a Hit?
Ant-Man is generally predicted to open with around $60-$65 million this weekend. The initial tracking pegged it at $65m, but frankly the reviews were mostly “it’s okay”. It doesn’t have the momentum, the reviews, or the good luck of following a somewhat barren summer slate that Guardians of the Galaxy did last year.
Read more at: http://www.forbes.com/sites/scottmendelson/2015/07/15/marvels-ant-man-can-fail-to-top-the-weekend-box-office-and-still-be-a-hit/