“Batman v Superman” Beats “Avengers: Age of Ultron” for Thursday Box Office
Batman v Superman: Dawn of Justice brought in $27.7 million from Thursday pre-shows last night, the sixth largest Thursday preview number ever and just ahead of the $26.6 million Avengers: Age of Ultron brought in last year before kicking things off with an $84.4 million Friday and $191.2 million opening. This is also just a bit below the $30.6 million The Dark Knight Rises made from it’s Thursday opening. The best target estimate for an opening weekend, based on past trends, is around $166.2 million. This would put it just above “The Dark Knight Rises”, but still behind “Harry Potter and the Deathly Hallows Part 2” for opening weekend records.
It’s important to note that of the 11 live-action films that have grossed over $150 million in their opening weekend, the lowest RottenTomatoes rating of the lot is Spider-Man 3’s 63% rating. Of the 31 live-action films that have grossed over $100m in their opening weekend only six have a RottenTomatoes rating below 50% and three of those are in the Twilight franchise, two are Transformers films and the sixth is 2007’s Pirates of the Caribbean: At World’s End.
Of course, DC films tend to not open as high as Marvel films, though the addition of Batman to this film does shift expectations. Two of the top ten largest opening weekends of all-time are Batman films and six of the ten largest opening weekends for DC Comics films also belong to Batman films. Two of them also belong to Batman v Superman director Zack Snyder (Man of Steel and Watchmen). That said, no DC Comic film has ever opened higher than the $160.8 million The Dark Knight Rises brought in in 2012. Adjusted for inflation that’s a $179.9 million opening, which seems like a good place to start when coming up with a reasonable ceiling.